The shop will open to the public beginning on Friday, August 21st at 10am. It will run daily from 10am-7pm on Friday, Saturday, and Sunday. There will also be an exclusive, invite-only preview night occurring on Thursday, August 20th.
TNT will also be hosting a community meetup / after party at a Brooklyn-based bar called Purgatory on Saturday, August 22nd from 10pm-2am. Due to its location at a bar, the party will be 21+. It is free but RSVPs are required. You can RSVP here.
Previews of some of the exclusive merchandise have also been revealed. A full merch catalogue (along with prices) is reportedly going to be posted online closer to the event, so you can browse ahead of time and decide what you're interested in.
We have also obtained details about some Rare Item Codes:
- Attendees who RSVP for the pop-up will receive a Rare Item Code to their email after attending the event (it is not known if attendance is actually required, or if simply signing up will be sufficient)—RSVP here for the pop-up. You do not need to RSVP to attend—it's strictly for the code
- The first 500 attendees each day will receive "an exclusive in-game avatar code". Today's editorial in the Neopian Times suggests that this code will produce a lendable item, similar to past event-based avatars (like the recent San Diego Comic-Con Beach Please! avatar ), so don't stress if you can't get there early
The majority of new avatars we have released for special events such as PAX East, SDCC, and the Neo York Pop-Up are lendable, so try seeking out a loan on the boards!
- Neopians who arrive in "cosplay" or "Neopian attire" will also receive the Rare Item Code that generates the (presumably) lendable avatar item
- And finally, there will be a Rare Item Code available as a gift with purchase
To recap, that's a total of 3 Rare Item Codes—one for RSVPing to the pop-up (unclear if attendance is required), one for being one of the first 500 attendees per day OR arriving in cosplay/Neopian attire, and one for purchasing merch.
Will we see you in Neo York?
I was thinking the same thing 
Is it bad that I find that funny? XD