Many thanks for the photos and information in this post go to user elf_kari, along with Jellyneo's own Jessica!
The set up at one store included a chalkboard display and some window posters:





The starter deck packages:




Inside you'll find dice, a play mat, and of course the cards:












Here's a look at the booster box:


Here's a look at the rare item code card—though be warned, only about 1 in 24 packs have them:


Avatars are also included when you purchase one of the two different starter decks. (Starry Acara or Fire Uni!) The starter decks are supposed to have a code included to redeem for the avatar, but unfortunately they didn't make it into the boxes... so in order to get your avatars, you'll need to send an email to [email protected] with which deck it was and proof of purchase, and they will ship you the missing code. (Yes, by snail mail.)


If you're in Canada and want to check if any stores are selling nearby, be sure to check the retailer list below:
And be sure to check out our Merchandise DB for a rundown of what prizes can be received when redeeming the rare item codes: